Importance of online media in the 21st century

Online media is gaining importance with every passing day. Increasing number of people are getting hooked on internet sites for variety of purposes. Internet media has evolved to a greater extent since its inception in 1990s.

The traditional mediums of communication lag way behind the online media. In the 20th century, the effective mediums of communication were print media followed by radio and television. Newspapers dominated the media for quite a long time in the past century. Political parties and diplomats all over the world made optimum use of print media to spread their message and gain popularity. Radio channels were used effectively during the world wars. Where as television gained popularity in the second half of the 20th century. Motion pictures and films were produced and promoted after television reached to the masses. Feature films and movies had a major impact on the social life in the later part of 20th century. In the late 1990s, the internet companies popularized online media mainly in the developed countries that include US, UK and Europe continent.

Internet proved to be highly successful media for businesses to advertise for their products. The advanced software tools made it easy for advertisers to measure the impact of advertising online. On the contrary, traditional mediums lacked this potential of tracking the returns on advertising. Online media became popular around the world in couple of years. The others sectors of online media include news, games, entertainment, animation, movies and the list is ever increasing. Each of these sectors of online media are evolving every day and increasing its influence.

The prime reason that people are attracted to the online world is efficiency and time saving. You no longer have to wait in queue for payments of bills whether it is telephone, electricity or movie tickets. Buying and selling activities are possible with the help of internet access. Consumers can now browse items they wish to purchase, compare their prices by means of internet. As a result, e-commerce has received a tremendous boost, due to advance of internet.

Online media have helped businesses to flourish and grow. At the same time, it has provided consumers a platform to raise their voice against faulty goods and unethical business practices. Thus, online media has proved to be blessing to the humanity.

Internet businesses have also contributed to the growth of employment in several countries. Many companies in one of the continent outsource their work to the companies situated in other parts of the world. This phenomenon has helped the third world countries and emerging economies to boost their national income.

As the influence of online media has increased largely, this age is now recognized as information age. News occurring in one part of the world reaches to different corners of the world in fraction of seconds. Thanks to the online media for the quick transfer of information. There are innumerable news sites where you can find latest news and happenings around the world. It can be said in the true sense that the world has come nearer due to advancement of the online media and communication gizmos.


Due to large number of benefits it is clear that online media would definitely aid human race to achieve great heights. Technology has always worked to simplify things for human welfare. The sophisticated digital technology which is evolving every day will certainly help us in our endeavors. Thus, one can undoubtedly say that the online media is going to rule the 21st century.